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Business

Overview Degrees/Certificates Courses

Business is the art of making the most of your resources to minimize waste and maximize profit. All types of organizations are involved in some type of business activities, so you can choose a career from an amazingly broad spectrum of occupations in both for-profit and non-profit organizations. Most business people spend at least part of the day in an office environment, working on projects and daily tasks and meeting with clients, customers, or coworkers. Some occupations can involve significant travel, especially if working for a large, international organization. If you think you want to work in the business world but don’t know in what career, pursuing a degree in business can help you decide, as these degrees cover a wide variety of subjects ranging from management to financial analysis to marketing.

Degrees and Certificates Offered

Dean Sandra Camarena
Department Chair Frank Luera
Phone (916) 558-2581

Associate Degrees for Transfer

A.S.-T. in Business Administration 2.0

This Associate in Science in Business Administration for Transfer degree provides students with a major that fulfills the general requirements for seamless transfer to the California State University. Students with this degree will receive priority admission with junior status to the California State University System. Students planning to transfer to CSUS should complete CISA 315 prior to transfer.

Students should work closely with their Sacramento City College counselors to ensure that they are taking the appropriate coursework to prepare for majoring in Business at the four year college to which they wish to transfer.

The Associate Degree for Transfer (ADT) student completion requirements (as stated in SB1440 law):

(1) Completion of 60 semester units or 90 quarter units that are eligible for transfer to the California State University, including both of the following:

(A) The Intersegmental General Education Transfer Curriculum (IGETC) or the California State University General Education-Breadth Requirements (CSU GE-Breadth).

(B) A minimum of 18 semester units or 27 quarter units in a major or area of emphasis, as determined by the community college district.

(2) Obtainment of a minimum grade point average of 2.0.

ADTs also require that students must earn a “C” or better in all courses required for the major or area of emphasis. A ”P” (Pass) grade is also an acceptable grade for courses in the major if the course is taken on a Pass/No Pass basis.

Catalog Date: August 1, 2024

Degree Requirements

Course Code	Course Title	Units
ACCT 301	Financial Accounting	4
ACCT 311	Managerial Accounting	4
BUS 300	Introduction to Business (3)	3
or BUS 310	Business Communications (3)
BUS 340	Business Law (3)	3
ECON 302	Principles of Macroeconomics	3
ECON 304	Principles of Microeconomics	3
MATH 340	Calculus for Business and Economics (3)	3
or MATH 342	Modern Business Mathematics (3)
STAT 300	Introduction to Probability and Statistics (4)	4
or STAT 480	Introduction to Probability and Statistics - Honors (4)
Total Units:		27

The Associate in Science in Business Administration 2.0 for Transfer (AS-T) degree may be obtained by completion of 60 transferable, semester units with a minimum overall grade point average (GPA) of 2.0, including (a) a minimum grade of "C" (or "P") for each course in the major or area of emphasis described in the Required Program, and (b) either the Intersegmental General Education Transfer Curriculum (IGETC) or the California State University General Education-Breadth Requirements.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

identify and explain the major functional areas of business organizations including management, marketing, finance, and accounting.
employ commonly used computer application programs to create relevant business documents.
apply accounting and mathematical concepts and principles in making decisions about business operations.
assess the relationships and inter-dependencies of economic, social, legal, and global environments in which businesses operate.
define terms and concepts used in macroeconomics and microeconomics.
compose effective oral and written communications in various business settings.
research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
utilize business as a tool of engagement in issues of sustainability, social responsibility, economic equality, and cultural understanding.

Career Information

The career opportunities in business include, but are not limited to: account executive, analyst, bank employee, manager, entrepreneur, financial planner, government service, insurance representative, investment counselor, public administration, product manager, purchasing agent, retail/industrial sales, and stockbroker. Some options may require more than two years of study and additional licensing.

Associate Degrees

A.S. in Accounting

The Accounting degree is designed for students planning to seek accounting positions in business, industry, or government upon completion of the required course of study. The program also meets the needs of employed individuals seeking to learn applications of accounting theory as practiced in the field. The program provides the foundation for individuals to prepare financial statements and record business transactions for all types of business and industry. Students develop a strong knowledge base of U.S. Generally Accepted Accounting Principles (GAAP) and accounting procedures. Communication skills, teamwork, computer technology, and ethical behavior are also emphasized.

For those students interested in transferring to a four-year college or university to pursue a bachelor's degree in this major, it is critical that students meet with an SCC counselor to select and plan the courses to fulfill major requirements. Schools vary widely in terms of the required preparation. The courses that SCC requires for an A.S. degree in this major may be different from the requirements needed for a Bachelor's degree.

Catalog Date: August 1, 2024

Degree Requirements

Course Code	Course Title	Units
ACCT 103	Intermediate Accounting - Part I	4
ACCT 104	Intermediate Accounting - Part II	4
ACCT 301	Financial Accounting	4
ACCT 311	Managerial Accounting	4
ACCT 341	Computerized Accounting	3
ACCT 361	Ethics, Fraud, and Legal Issues for Accountants	3
BUS 300	Introduction to Business	3
A minimum of 10 units from the following:		10¹
ACCT 101	Fundamentals of College Accounting (3)
ACCT 107	Auditing (3)
ACCT 111	Cost Accounting (3)
ACCT 121	Payroll Accounting (3)
ACCT 123	Federal and California Individual Income Taxation (4)
ACCT 151	Governmental Auditing (3)
ACCT 153	Governmental Accounting (3)
ACCT 343	Computer Spreadsheet Applications for Accounting (2)
BUS 340	Business Law (3)
CISA 315	Introduction to Electronic Spreadsheets (2)
CISA 316	Intermediate Electronic Spreadsheets (2)
CISC 310	Introduction to Computer Information Science (3)
Total Units:		35

¹ACCT 343 is Recommended

The Accounting Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

record, classify, summarize, and report the business transactions of a company.
prepare financial statements in conformity with U.S. Generally Accepted Accounting Principles (GAAP).
explain and integrate the role of ethics and standards of professional conduct in the accounting profession.
demonstrate the ability to support management functions through budgeting, planning, and decision-making.
integrate the principles of business, business law, and economics into accounting functions.
apply principles of accounting to more advanced topics such as, but not limited to: individual taxation, auditing, governmental accounting, cost accounting, and payroll accounting.

Career Information

The Accounting degree is designed to provide the knowledge necessary for immediate employment at an entry or intermediate level accounting, recordkeeping, or clerk position with many private sector and government organizations. The degree is also designed to provide an excellent base of knowledge for those who would like to pursue an advanced degree in accounting, business, economics, or law. The accounting courses also meet unit requirements of local area governmental employers' promotional exams in accounting. All the accounting courses in this program can be used to meet unit requirements of the California State Board of Accountancy's Certified Public Accountant's exam.

A.S. in Business, General

This degree is designed to provide a strong foundation for students entering a variety of business fields in the private and public sectors. It includes coursework that is essential for entry-level positions and enhances the knowledge base of students who are seeking career progression.

Students should work closely with their Sacramento City College counselors to ensure this is the appropriate degree for their educational goals.

Catalog Date: August 1, 2024

Degree Requirements

Course Code	Course Title	Units
ACCT 101	Fundamentals of College Accounting	3
BUS 300	Introduction to Business	3
BUS 310	Business Communications	3
BUS 330	Managing Diversity in the Workplace	3
BUS 340	Business Law	3
CISA 305	Beginning Word Processing (2)	2
or CISA 306	Intermediate Word Processing (2)
CISA 315	Introduction to Electronic Spreadsheets (2)	2
or CISA 316	Intermediate Electronic Spreadsheets (2)
CISC 310	Introduction to Computer Information Science	3
ECON 302	Principles of Macroeconomics (3)	3
or ECON 100	Introduction to Economics (3)
A minimum of 3 units from the following:		3
BUS 105	Business Mathematics (3)
BUS 320	Concepts in Personal Finance (3)
ECON 310	Statistics for Business and Economics (3)
A minimum of 6 units from the following:		6
MGMT 304	Principles of Management (3)
MGMT 309	Introduction to Supervision (3)
MGMT 372	Human Relations and Organizational Behavior (3)
MKT 300	Principles of Marketing (3)
MKT 330	Internet Marketing (3)
Total Units:		34

The Business, General Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

explain the major functional areas of business organizations including management, marketing, finance, and accounting.
demonstrate leadership skills and abilities that are effective in managing a multicultural workforce.
analyze practical business problems and utilize critical thinking and research skills in the evaluation of alternative solutions.
apply accounting concepts and principles in making decisions about business operations.
integrate management principles related to finance, personnel, products, services, and information.
incorporate effective verbal and written communication skills in various business settings.
utilize commonly used computer application programs to compose relevant business documents.
utilize business as a tool of engagement in issues of sustainability, social responsibility, economic equality, and cultural understanding.

Career Information

Career opportunities in business include, but are not limited to: retail sales, customer service representative, administrative assistant, human resource specialist, office manager, account manager, digital analyst, buyer, data-entry specialist, entrepreneur, government service, insurance representative, project manager, digital marketing, content writer, marketing researcher, office assistant, and public administration.

A.S. in Management

This program is designed for those who wish to progress to positions of responsibility and management in business. Its strong management focus provides the knowledge and skills needed by managers in a wide variety of organizations. Topics include management communication, human resources, organizational behavior, supervision, diversity management, business law, accounting, economics, finance, and business computer applications.

Catalog Date: August 1, 2024

Degree Requirements

Course Code	Course Title	Units
ACCT 301	Financial Accounting	4
BUS 300	Introduction to Business	3
BUS 330	Managing Diversity in the Workplace	3
MGMT 304	Principles of Management	3
MGMT 309	Introduction to Supervision	3
MGMT 372	Human Relations and Organizational Behavior	3
MATH 300	Introduction to Mathematical Ideas (3)	3 - 4¹
or BUS 105	Business Mathematics (3)
or STAT 300	Introduction to Probability and Statistics (4)
A minimum of 6 units from the following:		6
ACCT 311	Managerial Accounting (4)
MGMT 308	Personnel and Human Resources Management (3)
MKT 300	Principles of Marketing (3)
MKT 330	Internet Marketing (3)
Total Units:		28 - 29

¹A minimum of 3 units required.

The Management Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

analyze real or potential business problems and research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
compare, judge, and evaluate a variety of current management philosophies when applied to business management situations.
demonstrate individual responsibility, personal integrity, respect, and leadership skills and abilities that are effective in managing diverse people and cultures.
develop effective oral and written communication skills that can be applied in various business settings.
formulate original ideas and concepts in addition to integrating the ideas of others into the problem-solving process.
comprehend, apply, and evaluate standards of ethical behavior in various business situations.
differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career.

Career Information

This program prepares students for supervisory and management positions in a wide variety of industries.

A.S. in Marketing

The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.

Catalog Date: August 1, 2024

Degree Requirements

Course Code	Course Title	Units
ACCT 101	Fundamentals of College Accounting (3)	3 - 4
or ACCT 301	Financial Accounting (4)
BUS 300	Introduction to Business	3
BUS 310	Business Communications	3
BUS 340	Business Law	3
CISA 340	Presentation Graphics	2
DDSN 331	Digital Imaging I (3)	3
or DDSN 370	Visual Content For Social Media (3)
MGMT 304	Principles of Management	3
MKT 300	Principles of Marketing	3
MKT 310	Selling Professionally	3
MKT 314	Advertising	3
MKT 330	Internet Marketing	3
MKT 334	Social Media Marketing Strategies	3
Total Units:		35 - 36

The Marketing Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

evaluate marketing decisions related to product development, market research, pricing, distribution, and promotion in the development and execution of a marketing strategy.
develop the appropriate strategy, execution, and media for advertising and promotion.
research and evaluate consumer buying behavior and recommend integrated marketing communications to effectively meet consumer needs.
incorporate professional sales skills by effectively identifying and responding to customers' needs.
compose effective verbal and written communications.
design effective marketing materials.
create effective digital marketing strategies that enhance a business' relationship with present and future customers.
explain the critical role ethics plays in modern marketing.
formulate a strategic marketing plan for a new or existing business.

Career Information

This program provides an opportunity for students to acquire knowledge and training for the following marketing jobs: Sales manager, marketing specialist, social media manager, search engine optimization specialist, email marketing manager, web content writer, product manager, marketing analyst, advertising coordinator, advertising manager, public relations manager, brand manager, media buyer, digital marketing manager, digital marketing director, e-commerce manager.

A.S. in Real Estate

This degree fosters a deeper understanding of the business ecosystem in which the real estate sector operates, while also providing a path to qualify for the real estate broker examination and license in California. Topics include principles of real estate, real estate law, real estate economics, real estate finance, real estate practice, and appraisal.

Catalog Date: August 1, 2024

Degree Requirements

Course Code	Course Title	Units
ACCT 301	Financial Accounting (4)	4
BUS 300	Introduction to Business	3
BUS 310	Business Communications	3
BUS 340	Business Law	3
CISC 310	Introduction to Computer Information Science	3
MKT 300	Principles of Marketing	3
RE 300	California Real Estate Principles	3
RE 310	Real Estate Practice	3
RE 320	Real Estate Finance	3
RE 330	Legal Aspects of Real Estate	3
RE 342	Real Estate Appraisal	3
RE 360	Real Estate Economics (3)	3 - 4
or RE 350	Real Property Management (3)
or RE 497	Internship in Real Estate (4)
A minimum of 2 units from the following:		2
CISA 305	Beginning Word Processing (2)
CISA 306	Intermediate Word Processing (2)
CISA 315	Introduction to Electronic Spreadsheets (2)
CISA 316	Intermediate Electronic Spreadsheets (2)
CISA 340	Presentation Graphics (2)
Total Units:		39 - 40

The Real Estate Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

develop the necessary background and qualifications for the California Real Estate Brokers and Salesperson license examinations.
identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions.
integrate real estate principles related to finance, law, products, services, and information.
assess current real estate market conditions.
recommend appropriate sales strategies based on market conditions.

Career Information

Career opportunities include Real Estate Salesperson, Real Estate Broker, Real Estate Appraiser, Real Estate Investor, Real Estate Lender, and Small Business Owner.

Certificates of Achievement

Accounting Clerk Certificate

The Accounting Clerk certificate provides fundamental occupational training and preparation for entry-level accounting clerk positions. The program includes basic accounting courses and specialized courses designed for the accounting workplace, including basic computer and business principles courses.

Catalog Date: August 1, 2024

Certificate Requirements

Course Code	Course Title	Units
ACCT 101	Fundamentals of College Accounting	3
ACCT 121	Payroll Accounting	3
ACCT 341	Computerized Accounting	3
BUS 105	Business Mathematics	3
CISA 315	Introduction to Electronic Spreadsheets	2
A minimum of 6 units from the following:		6
ACCT 123	Federal and California Individual Income Taxation (4)
ACCT 301	Financial Accounting (4)
ACCT 343	Computer Spreadsheet Applications for Accounting (2)
CISA 316	Intermediate Electronic Spreadsheets (2)
Total Units:		20

Student Learning Outcomes

Upon completion of this program, the student will be able to:

analyze and record accounting transactions in both manual and computerized accounting systems.
prepare financial statements manually and using a computerized accounting system.
solve basic business math problems.
demonstrate proficiency in the use of word processing and spreadsheet software.

Career Information

Career opportunities include accounting clerk or entry-level bookkeeper positions such as: accounts payable clerk, accounts receivable clerk, billing clerk, payroll assistant, assistant bookkeeper, or office assistant.

Business Information Worker Certificate

The Business Information Worker Certificate is designed to prepare students for entry-level office and administrative support in a variety of organizations.

Catalog Date: August 1, 2024

Certificate Requirements

Course Code	Course Title	Units
BUS 300	Introduction to Business	3
BUS 310	Business Communications	3
CISA 305	Beginning Word Processing	2
CISA 315	Introduction to Electronic Spreadsheets	2
CISA 323	Database Management using Microsoft Access	2
CISC 310	Introduction to Computer Information Science	3
CISC 320	Operating Systems	1
Total Units:		16

Student Learning Outcomes

Upon completion of this program, the student will be able to:

identify and analyze business problems and opportunities and formulate recommendations for courses of action.
analyze business situations and determine appropriate methods to deliver negative and positive messages.
describe how a computer works including identification of the various hardware components.
create, save, and access files and folders; illustrate an understanding in using file management utilities.
construct and modify solutions for personal, educational, or business needs applying use of office workplace computer applications.
construct projects efficiently generating solutions using various workplace computer applications.
demonstrate the use of electronic mail (e-mail), using attachments and uploading and downloading files and folders, including extracting data.

Career Information

Students who successfully complete the Business Information Worker Certificate are prepared for entry-level positions in general office environments in a variety of fields.

Entrepreneurship Certificate

Designed for current and aspiring entrepreneurs, the Entrepreneurship Certificate will help students gain the knowledge, insights, and confidence to launch or grow their entrepreneurial venture. Through the application of business concepts, students will develop professional competencies necessary for small business ownership, learn to identify and evaluate opportunities, develop strategies, learn the basics of entrepreneurial finance, create a business plan and a marketing plan, and prepare to launch their product or service, either as a physical brick and mortar business, or as a virtual, online business.

Catalog Date: August 1, 2024

Certificate Requirements

Course Code	Course Title	Units
ENTR 301	Accounting for Entrepreneurs	3
ENTR 350	Introduction to Entrepreneurship, Strategy, and Managing People	3
ENTR 352	21st Century Skills & Professional Competencies for Entrepreneurs	3
ENTR 356	Bootstrap Marketing for Entrepreneurs	3
ENTR 358	Entrepreneurship Capstone	3
MKT 334	Social Media Marketing Strategies	3
Total Units:		18

Student Learning Outcomes

Upon completion of this program, the student will be able to:

create alternatives and analyze solutions for an entrepreneurial venture.
assess ethical decision-making strategies and explain the importance of ethics and social responsibility in an entrepreneurial venture.
distinguish the four functions of management: planning, organizing, directing, and controlling in the context of launching a business.
design a marketing plan for an entrepreneurial venture.
build a well-crafted business plan.
analyze data and prepare financial statements for a start-up.
formulate their entrepreneurial vision and present it for potential venture funding.

Full Charge Bookkeeper Certificate

The Full Charge Bookkeeper certificate program provides advanced occupational training in accounting. The program provides a strong background in financial and managerial accounting, basic business principles, and business technology.

Catalog Date: August 1, 2024

Certificate Requirements

Course Code	Course Title	Units
ACCT 101	Fundamentals of College Accounting	3
ACCT 121	Payroll Accounting	3
ACCT 301	Financial Accounting	4
ACCT 311	Managerial Accounting	4
ACCT 341	Computerized Accounting	3
CISA 315	Introduction to Electronic Spreadsheets	2
CISA 316	Intermediate Electronic Spreadsheets	2
A minimum of 6 units from the following:		6
ACCT 123	Federal and California Individual Income Taxation (4)
ACCT 343	Computer Spreadsheet Applications for Accounting (2)
ACCT 361	Ethics, Fraud, and Legal Issues for Accountants (3)
BUS 105	Business Mathematics (3)
Total Units:		27

Student Learning Outcomes

Upon completion of this program, the student will be able to:

identify, analyze, record, and report the financial transactions of an organization using manual and computerized accounting systems.
measure and categorize costs within a business organization.
develop information useful to management in the budgeting, planning, and decision-making processes of an organization.
calculate basic federal and California payroll taxes.
demonstrate proficiency in the use of spreadsheet software.

Career Information

Career opportunities include higher level accounting positions, such as full charge bookkeeper, accountant, or accounting supervisor.

Management Certificate

This program is designed for those who wish to progress from entry-level positions to positions of responsibility in business and management. Topics include organizational behavior and human relations, supervision, and human resource management.

Catalog Date: August 1, 2024

Certificate Requirements

Course Code	Course Title	Units
BUS 330	Managing Diversity in the Workplace	3
MGMT 304	Principles of Management	3
MGMT 309	Introduction to Supervision	3
MGMT 372	Human Relations and Organizational Behavior	3
A minimum of 6 units from the following:		6
ACCT 101	Fundamentals of College Accounting (3)
or ACCT 301	Financial Accounting (4)
BUS 300	Introduction to Business (3)
MGMT 308	Personnel and Human Resources Management (3)
MKT 300	Principles of Marketing (3)
Total Units:		18

Student Learning Outcomes

Upon completion of this program, the student will be able to:

analyze real or potential business problems and research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
compare, judge, and evaluate a variety of current management philosophies when applied to business management situations.
demonstrate individual responsibility, personal integrity, respect, and leadership skills and abilities that are effective in managing diverse people and cultures
develop effective oral and written communication skills that can be applied in various business settings.
comprehend, apply, and evaluate standards of ethical behavior in various business situations.
differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career.

Career Information

This program prepares students for supervisory and management positions in a wide variety of industries.

Marketing Certificate

This certificate provides an introductory overview of the various aspects of marketing, such as target marketing, marketing strategy, advertising, professional selling, social media, and content marketing. It is intended to meet the needs of employed students who wish to upgrade their marketing skills, as well as students seeking entry-level marketing positions. Students wanting to earn the A.A. degree in Marketing can do so by taking additional courses beyond the 18 units required for this certificate.

Catalog Date: August 1, 2024

Certificate Requirements

Course Code	Course Title	Units
BUS 300	Introduction to Business	3
MKT 300	Principles of Marketing	3
MKT 310	Selling Professionally	3
MKT 314	Advertising	3
MKT 330	Internet Marketing	3
MKT 334	Social Media Marketing Strategies	3
Total Units:		18

Student Learning Outcomes

Upon completion of this program, the student will be able to:

examine the major functional areas of business organizations, including management, marketing, finance, and accounting.
assess which marketing communications most effectively meet the needs of the marketplace.
evaluate the principles of product development, pricing, distribution, promotion, and market research in the development and execution of a marketing strategy.
incorporate professional sales skills by effectively identifying and responding to customers' needs.
formulate strategic marketing and social media marketing plans for a new or existing business.
examine the concepts of ethics and social responsibility in marketing decisions.
evaluate practical business problems and utilize critical thinking in the determination of alternative solutions.

Career Information

Real Estate Broker Certificate

This certificate introduces advanced concepts of the real estate field, while providing the minimum coursework to qualify for the broker examination and license in California. Topics include principles of real estate, real estate law, real estate economics, real estate finance, real estate practice, and appraisal.

Catalog Date: August 1, 2024

Certificate Requirements

Course Code	Course Title	Units
RE 300	California Real Estate Principles	3
RE 310	Real Estate Practice	3
RE 320	Real Estate Finance	3
RE 330	Legal Aspects of Real Estate	3
RE 342	Real Estate Appraisal	3
RE 360	Real Estate Economics (3)	3 - 4
or ACCT 301	Financial Accounting (4)
A minimum of 6 units from the following:		6¹
BUS 340	Business Law (3)
RE 350	Real Property Management (3)
RE 497	Internship in Real Estate (4)
Total Units:		24 - 25

¹If both RE 360 and ACCT 301 are successfully completed, only 3 units from the above group are required.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
develop leadership skills and abilities that are effective in a real estate environment.
identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions.
integrate real estate principles related to finance, law, products, services, and information.
assess current real estate market conditions.
recommend appropriate sales strategies based on market conditions.

Career Information

Career opportunities include Real Estate Salesperson, Real Estate Broker, Real Estate Appraiser, Real Estate Investor, Real Estate Lender, and Small Business Owner.

Social Media Marketing Certificate

Small and large organizations develop an authentic social media presence by building connection and community with their existing and potential customers. In this program, students will learn how to build a strong brand presence and use social media platforms to connect with their target market and grow followers and engagement. Topics related to building a following, targeting content, managing accounts, and measuring social media analytics are also covered. Whether you want to leverage your personal social media experience or are new to social media, this program will teach you how to create innovative social media marketing campaigns that get results.

Catalog Date: August 1, 2024

Certificate Requirements

Course Code	Course Title	Units
COMM 351	Mass Media and Society (3)	3
or ENGWR 384	Mass Media and Society (3)
or JOUR 310	Mass Media and Society (3)
DDSN 370	Visual Content For Social Media	3
MKT 300	Principles of Marketing	3
MKT 330	Internet Marketing	3
MKT 334	Social Media Marketing Strategies	3
Total Units:		15

Student Learning Outcomes

Upon completion of this program, the student will be able to:

create effective written and visual content for social media.
produce digital graphics and illustrations that utilize core design principles.
integrate traditional and emerging media tools into an overall campaign.
measure key performance indicators for social media.
build a social media marketing campaign to grow a business.

Career Information

The career opportunities related to social media marketing are plentiful. Opportunities include social media marketing analyst, digital marketing specialist, social media strategist, marketing assistant, community marketing specialist, freelance social media coordinator, brand manager, and social strategist manager.

Business (BUS) Courses

BUS 100 English for the Professional

Units:3
Hours:54 hours LEC
Prerequisite:None.
Catalog Date:August 1, 2024

This course is designed to prepare students as effective communicators in business and in the workplace. In addition to correct usage of the English language, students learn effective business writing principles, for example, brevity and succinctness. Skills and techniques for written communication, sentence structure, word usage, punctuation, spelling, business vocabulary, and business document formatting are included. Emphasis is placed on critical thinking and effective writing techniques through analyzing written communication and composing and organizing paragraphs into effective business documents. Computer skills are utilized throughout the course to format business documents and conduct research on the Internet. Proofreading skills are also emphasized. This course focuses on the analysis, composition, and organization of written communication to write effective business documents. BUS 100 is required by several certificate and degree programs within the Business Division and is recommended for all business majors. It is also a prerequisite to BUS 310 - Business Communications.

BUS 105 Business Mathematics

Units:3
Hours:54 hours LEC
Prerequisite:None.
Catalog Date:August 1, 2024

This course is a review of basic mathematical skills and introduces formulas, equations, and solving for unknowns. Applications of mathematics in business include such areas as banking, commercial discounts, retail and wholesale markup-markdown, payroll computations, simple and compound interest, bank discount, present value, inventory valuation, depreciation, and financial statements. This course is recommended for many business degrees and certificates.

BUS 300 Introduction to Business

Units:3
Hours:54 hours LEC
Prerequisite:None.
Advisory:BUS 100 with a grade of "C" or better
Transferable:CSU; UC
General Education:AA/AS Area V(b)
C-ID:C-ID BUS 110
Catalog Date:August 1, 2024

Introduction to Business is a survey business course providing a multidisciplinary examination of how culture, society, human behavior, and economic systems interact with legal, international, political, and financial institutions to affect business policy and practices within the U.S. and the global marketplace. Students will evaluate how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, and organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, and financial practices; the stock and securities markets; and, therefore, affect a business’ ability to achieve its organizational goals.

BUS 310 Business Communications

Units:3
Hours:54 hours LEC
Prerequisite:BUS 100, ENGWR 300, or ESLW 340 with a grade of "C" or better
Transferable:CSU
General Education:AA/AS Area II(a)
C-ID:C-ID BUS 115
Catalog Date:August 1, 2024

This course applies the theory and principles of ethical and effective written and oral communication to the creation of letters, memos, emails, and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents and creating and delivering professional-level reports using word processing and presentation software.

Analytical skills are used to plan, organize, compose, critique, and revise letters, memos, emails, and reports. Message components, which include organization, content, style, tone, grammar, format, and appearance, are critically analyzed. A formal analytical research paper is created and its results are presented. This course is designed for students who already have college-level writing skills.

BUS 320 Concepts in Personal Finance

Units:3
Hours:54 hours LEC
Prerequisite:None.
Advisory:BUS 105 and college-level reading and writing
Transferable:CSU; UC
General Education:AA/AS Area III(b); CSU Area B4
Catalog Date:August 1, 2024

This course covers how to analyze financial affairs for lifelong personal financial management. It examines the basics of financial planning, analysis, and decision making in areas of goal setting, budgeting, taxes, credit, money management, insurance, investments, and retirement with an emphasis on principles to develop economic decision-making skills.

BUS 325 Investments and Financial Management

Same As:ECON 330
Units:3
Hours:54 hours LEC
Prerequisite:BUS 320, ECON 302, or ECON 304 with a grade of "C" or better
Transferable:CSU
Catalog Date:August 1, 2024

Fundamentals of investment management and financial markets will provide important information that individuals should know before investing their funds or managing investments. The course will be equally valuable to those who have little or no knowledge of investing and financial markets as well as those who are already investors and want to sharpen their skills. The course will provide a blend of the traditional and modern approaches to investment decision making (and financial markets). The traditional approach is largely descriptive, while the modern approach emphasizes quantitative techniques. Credit may be awarded for ECON 330 or BUS 325, but not for both.

BUS 330 Managing Diversity in the Workplace

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU; UC
General Education:AA/AS Area V(b); AA/AS Area VI; CSU Area D; IGETC Area 4
Catalog Date:August 1, 2024

The course examines the leadership skills and abilities needed to manage a multicultural workforce. A primary focus is placed upon the workplace impact of various historical, social, and cultural experiences and perspectives related to gender, age, race, ethnicity, and disability. Workforce issues related to the diversity of the American consumer and global consumer impact on the United States are analyzed.

BUS 340 Business Law

Units:3
Hours:54 hours LEC
Prerequisite:None.
Advisory:ENGWR 300 or ESLW 340 with a grade of "C" or better
Transferable:CSU; UC
C-ID:C-ID BUS 125
Catalog Date:August 1, 2024

This course introduces the fundamental legal principles pertaining to business transactions. Topics covered include the legal process, dispute resolution, and federal and state court systems, including a comprehensive study of contracts under the common law and the Uniform Commercial Code. The course emphasizes business ethics, corporate social responsibility, tort law, constitutional law, agency, business crimes, sales transactions, legal structures of business, and criminal law as applied in a business setting.

BUS 345 Law and Society

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU; UC
General Education:AA/AS Area V(b); CSU Area D8; IGETC Area 4G
C-ID:C-ID BUS 120
Catalog Date:August 1, 2024

This course benefits students in every major by making all students aware of their rights and obligations under the law. They will be introduced to the American common law system, with emphasis on the practical aspects, the theory behind the law, and the law as a reflection of society. Areas studied include the U.S. Constitution, the Court and legal systems, law of Crimes, Torts, Contracts, Landlord-Tenant Relationships, Employment, and Family Law. This course is not to be taken in place of BUS 340, Business Law, where required.

BUS 495 Independent Studies in Business

Units:0.5 - 4
Hours:27 - 216 hours LAB
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

An independent studies project involves an individual student or a small group of students in study, research, or activities beyond the regularly offered accounting courses. UC transfer credit will be awarded only after the course has been evaluated by the enrolling UC campus. The units completed for this course cannot be counted towards the minimum 60 units required for admissions.

BUS 499 Experimental Offering in Business

Units:0.5 - 4
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This is the experimental courses description.

Entrepreneurship (ENTR) Courses

ENTR 299 Experimental Offering in Entrepreneurship

Units:0.5 - 4
Prerequisite:None.
Catalog Date:August 1, 2024

This is the experimental courses description.

ENTR 301 Accounting for Entrepreneurs

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course introduces accounting in a start-up organization and evaluates why it is important and how it is used by investors, creditors, and others to make business decisions. The course covers recording and reporting of business transactions with a focus on the financial statements and statement analysis. It includes how entrepreneurs use accounting information in decision-making, planning, and directing operations. The course will focus on performance analysis in start-up settings.

ENTR 350 Introduction to Entrepreneurship, Strategy, and Managing People

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course introduces the foundational concepts of entrepreneurship. Students will explore the feasibility of a small business idea while writing an opportunity analysis, which is the first step toward development of a full business plan. This course also examines legal forms of ownership, development of a strong business strategy, and development of a plan for managing human resources in a small business.

ENTR 352 21st Century Skills & Professional Competencies for Entrepreneurs

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course is designed to deliver the sought after workplace soft skills and professional competencies. Through curriculum, assessment, and digital badging resources, students will gain knowledge and insights necessary to develop the following workplace soft skills and competencies: adaptability, self-awareness, digital fluency, communication, collaboration, empathy, analysis, resiliency, an entrepreneurial mindset, and social/diversity awareness.

ENTR 356 Bootstrap Marketing for Entrepreneurs

Units:3
Hours:54 hours LEC
Prerequisite:ENTR 350 with a grade of "C" or better
Transferable:CSU
Catalog Date:August 1, 2024

This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.

ENTR 358 Entrepreneurship Capstone

Units:3
Hours:54 hours LEC
Prerequisite:ENTR 350 and 356 with grades of "C" or better; or concurrent enrollment.
Transferable:CSU
Catalog Date:August 1, 2024

This course covers the various elements in starting and operating a small business. Students will learn about the components necessary to develop a business plan throughout the guided pathway; and from those components, launch, monitor, and adjust plans regarding the progress of a business operation.

ENTR 499 Experimental Offering in Entrepreneurship

Units:0.5 - 4
Prerequisite:None.
Catalog Date:August 1, 2024

This is the experimental courses description.

Management (MGMT) Courses

MGMT 295 Independent Studies in Management

Units:1 - 3
Hours:54 - 162 hours LAB
Prerequisite:None.
Catalog Date:August 1, 2024

MGMT 299 Experimental Offering in Management

Units:0.5 - 4
Prerequisite:None.
Catalog Date:August 1, 2024

This is the experimental courses description.

MGMT 304 Principles of Management

Units:3
Hours:54 hours LEC
Prerequisite:None.
Advisory:BUS 100 with a grade of "C" or better
Transferable:CSU
Catalog Date:August 1, 2024

This basic course in management introduces a variety of modern management concepts including management functions of planning, organization, staffing, leadership, and control. In addition, such concepts as team development, communication, business ethics, and global management perspectives will be discussed.

MGMT 308 Personnel and Human Resources Management

Units:3
Hours:54 hours LEC
Prerequisite:None.
Advisory:BUS 100 with a grade of "C" or better
Transferable:CSU
Catalog Date:August 1, 2024

This course is an introduction to the study and analysis of personnel and human resource management. It explores essential topics such as managing human resources in a global environment, job design, recruitment and retention methods, performance appraisal techniques, training, compensation, labor management relations, and important human resource laws. This course is valuable for students who anticipate a career in human resource management or general management. Case studies from business are used to develop critical management decision-making skills.

MGMT 309 Introduction to Supervision

Units:3
Hours:54 hours LEC
Prerequisite:None.
Advisory:BUS 100 with a grade of "C" or better
Transferable:CSU
Catalog Date:August 1, 2024

This introductory course in supervision is designed to meet the needs of students interested in learning more about the role of a supervisor. Emphasis is on employee motivation, morale, working conditions, communication with employee groups, conflict management, recruiting and interviewing potential employees, training, group dynamics, and health and safety issues. This course focuses on first line supervisory responsibilities. It is most valuable for students who have been or are in the workplace and who are making or anticipating the transition from employee to supervisor. Case studies from business are used to prepare the student for a supervisory position.

MGMT 372 Human Relations and Organizational Behavior

Units:3
Hours:54 hours LEC
Prerequisite:None.
Advisory:BUS 100 with a grade of "C" or better
Transferable:CSU
Catalog Date:August 1, 2024

This course emphasizes the psychology of human relations management. It covers human interaction principles that build confidence, competence, and positive attitudes in work organizations. Topics include the basis for human behavior, perception, personality, communication, stress, time and career management, motivation, performance improvement, group behavior, ethics, and social responsibility.

MGMT 495 Independent Studies in Management

Units:1 - 3
Hours:54 - 162 hours LAB
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course is an independent study of a management topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of management and to learn to work in a collaborative atmosphere with instructors and other students. Instructor approval is required to enroll in this course. UC transfer credit will be awarded only after the course has been evaluated by the enrolling UC campus. The units completed for this course cannot be counted towards the minimum 60 units required for admissions.

MGMT 499 Experimental Offering in Management

Units:0.5 - 4
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This is the experimental courses description.

Marketing (MKT) Courses

MKT 300 Principles of Marketing

Units:3
Hours:54 hours LEC
Prerequisite:None.
Advisory:BUS 100, ENGWR 300, or ESLW 340 with a grade of "C" or better
Transferable:CSU
Catalog Date:August 1, 2024

This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

MKT 310 Selling Professionally

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course examines and presents the qualifications necessary to achieve success in professional selling. Emphasis is placed on the development of a business personality and its application to prospecting, structuring the sales presentation, handling objections, closing, servicing, and customer relationship management. Application of techniques in product and service situations and integration of technology as a sales tool are explored. Different types of selling experiences such as direct, industrial, wholesale, and retail are covered. Students will participate in role-playing exercises and deliver a sales presentation. This course is recommended for all students entering any career in business.

MKT 314 Advertising

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course examines advertising as a marketing communications tool. Emphasis is placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.

MKT 330 Internet Marketing

Units:3
Hours:54 hours LEC
Prerequisite:None.
Advisory:CISC 305 with a grade of "C" or better.
Transferable:CSU
Catalog Date:August 1, 2024

This course introduces the use of social media and other internet technologies to generate sales and build brand awareness, with an emphasis on the theory and practice of marketing in a digital environment. Students will learn how to develop digital marketing strategies to build customer relationships and brand loyalty. Topics include content marketing, search engine optimization, and regulatory considerations. These concepts apply to both traditional brick and mortar and exclusively online businesses.

MKT 334 Social Media Marketing Strategies

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

Explore social media platforms and tools and discover how to build a social media strategy. Engage the target audience with informative, interesting, and engaging content. Learn to create a content calendar that supports the social media strategy. Build community around a brand and identify the metrics to best measure the success of a social media campaign. Students will leave this class ready to leverage their existing social media experience and put their new skills into action.

MKT 495 Independent Studies in Marketing

Units:1 - 3
Hours:54 - 162 hours LAB
Prerequisite:None.
Enrollment Limitation:Student must obtain approval from an instructor to conduct an independent study with that instructor or instructors.
Transferable:CSU
Catalog Date:August 1, 2024

This course is an independent study of a marketing topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of marketing and to learn to work in a collaborative atmosphere with instructors and other students. Instructor approval is required to enroll in this course.

MKT 499 Experimental Offering in Marketing

Units:0.5 - 4
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This is the experimental courses description.